Dispatched to Asia by Professor Clifford Shultz’s marketing class, 20 students at Loyola University Chicago’s Quinlan School of Business recently trekked through Vietnam, Cambodia and Thailand, drawn by the cultural immersion that Loyola values.
“Comparative Consumer Behavior and Marketing in Emerging
Southeast Asia” took on new meaning alongside local color as the group
participated in the novel two-week experience. Each student kept a journal,
bonded with peers, achieved class requirements and established valuable international
connections while escaping Chicago’s winter and enjoying Asian cuisine.
The class culminated in sharing portions of
their recorded impressions. Students spoke about the impact of the Vietnam War,
the influence of Western culture and rise of capitalism, and the regional
“I was amazed at the varying degrees of … foreign
investments to support public and private business growth,” one student wrote. “We
too easily take for granted our accessibility to goods and resources here in
All agreed that Loyola’s sponsored study-abroad programs
hold great promise for prospective students.
“Dr. Shultz has been perfecting these objectives and facilitating student-learning on iterations of this trip since 1994,” student Ben Smith said. “This year, we enjoyed many learning experiences, capturing the minds, hearts and senses of each student along the way.”