Bradley University unveils new logo

Bradley University recently unveiled its new logo, introducing it to the community as a reflection of both the rich tradition of the university and a more modern representation of the brand.

The previous logo was developed over 20 years ago, prompting the leadership to work on a fresh graphical identity.

“The new logo system is a positive step forward in cohesively branding Bradley,” university President Gary Roberts said. “I am pleased and excited about the new look.”

Roberts explained that the new logo will begin to make an electronic appearance immediately, and will be phased in for printed materials to minimize cost.

The updated wordmark, which includes a “B” shield similar to Bradley’s bold athletic logo, will begin to appear across Bradley’s electronic presence immediately. Implementation of the logo system in print materials, signage, etc. will occur in various stages to incur minimal cost to the university.

Downloads of the new logo, in its many variations, and the associated identity standards are available atbradley.edu/identity. For more information, please contact the Office of Marketing and Publications at omp@fsmail.bradley.edu.